OrthoFX Clear Aligners

  • The following is my work as Lead Visual & UIUX Designer. This involved designing and leading a team of designers involved in Graphic, Digital, Visual, Marketing, and Product (UIUX) design.

  • My packaging design and photography was featured with OrthoFX in the San Francisco Business Times and Signal Fire Venture Capital blog.

  • OrthoFX is a health and wellness tech startup based in Silicon Valley (Series A, Venture-backed).

  • Founded by previous Invisalign executives including the key scientist of the first ever clear aligner.

  • Focuses on strengthening the doctor-patient relationship and the clear aligner treatment journey with the patient/consumer in mind.

Print Designs

OrthoFX

Branding / Creative Direction: Fortnight Collective Agency

Designers: Andrea De Luca, Vicky Vo, Curtis Ying, Andrew Lucido

Studio Product Photography: Melanie Riccardi

My role:

2020-2021 - Lead, Visual & UIUX Designer

2019-2020 - Visual & UIUX Designer

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