
OrthoFX Clear Aligners
The following is my work as Lead Visual & UIUX Designer. This involved designing and leading a team of designers involved in Graphic, Digital, Visual, Marketing, and Product (UIUX) design.
My packaging design and photography was featured with OrthoFX in the San Francisco Business Times and Signal Fire Venture Capital blog.
OrthoFX is a health and wellness tech startup based in Silicon Valley (Series A, Venture-backed).
Founded by previous Invisalign executives including the key scientist of the first ever clear aligner.
Focuses on strengthening the doctor-patient relationship and the clear aligner treatment journey with the patient/consumer in mind.
Print Designs
OrthoFX
Branding / Creative Direction: Fortnight Collective Agency
Designers: Andrea De Luca, Vicky Vo, Curtis Ying, Andrew Lucido
Studio Product Photography: Melanie Riccardi
My role:
2020-2021 - Lead, Visual & UIUX Designer
2019-2020 - Visual & UIUX Designer