OrthoFX Clear Aligners

• The following is my work as Lead Visual & UIUX Designer. This involved designing and leading a team of designers involved in Graphic, Digital, Visual, Marketing, and Product (UIUX) design.

• My packaging design and photography was featured with OrthoFX in the San Francisco Business Times and Signal Fire Venture Capital blog.

• OrthoFX is a health and wellness tech startup based in Silicon Valley (Series A, Venture-backed).

• Founded by previous Invisalign executives including the key scientist of the first ever clear aligner.

• Focuses on strengthening the doctor-patient relationship and the clear aligner treatment journey with the patient/consumer in mind.

Responsive Web Design

OrthoFX allows their patients to view an instant preview of what their future smile will look like after treatment.

Packaging Design & App Design

Digital Ad Design

Email Campaign Design

UIUX Design

Social Proof with Packaging Design