ICFW - Farmworkers App
Case Study
Case Study
ICFW - Farmworkers App
Business Goal:
Create a mobile app experience that helps undocumented farmworkers access local aid services during COVID-19 pandemic outbreak.Initial Problem Discovery
1. COVID-19 has reached a global pandemic warning and ‘Shelter In Place’ order has taken effect.
2. Farmworkers are considered essential workers, but many are undocumented and don’t have access to government aid.
3.Due to the importance of their working providing nutrition for our country we sought out to create an app to provide them and their families access to existing aid programs. This project was a part of Adobe Creative Jam Contest under the Chan-Zuckerberg Initiative Competition. Their incentive was to create a volunteer app for a real-world Covid-19 issue. They gave us the branding guideline for the app, but the UIUX design was designed in 3 days.Project Background
Designers
Andrea De Luca, Curtis Ying, Vicky VoIdentifying the Problem
Essential farmworkers during COVID-19 have a lack of resources during the pandemic and shelter in place restrictionsUser Interviews
We were able to interview two individuals with hands-on experience with farm workers and their personal struggles. We found unique data that we would not have known without these interviews.
Themes and Insights
- Farmworkers’ most common demographic is mostly male, ages 30-50, and Latino/Hispanic and/or Latin American Indigenous
Theme 1
Theme 2
- Most common language spoken is Spanish, and some Latin American indigenous languages, and very little to no English
Theme 3
-Top four needs include food, medical services, childcare, and credible news sources.
Target Demographic
Defining the User
More details to this case study coming soon!
