
Patient Portal
Case Study
Case Study
OrthoFX Patient Portal
Business Goal:
Problem:
Product requirements:
UX Designers
Research:
Prototype Testing
UI Design Final Product
Produce sales from patients that have undergone the teeth straightening treatment by providing a clear purchasing flow for retainer subscriptions.
Patient has reached end of their invisible braces journey and cannot purchase retainers through their Patient Portal.
Patient needs to be able to choose a subscription based frequency for their retainers.
Patients should be able to purchase retainers products in the portal.
Patient should be able to choose a recurring subscription frequency.
Patient should be able to change subscription frequency after ordering.
Patient should be able to cancel subscription if needed.
Design User Interface system for this user flow.
Persona
Site Map:
After user testing and compiling feedback we resulted in the high fidelity design that is implemented live.
Andrea De Luca and Curtis Ying @ OrthoFX
Competitive analysis was done based on health & wellness patient dashboard user flows.
Ex: Kaiser Permanente Patient Portal, Palo Alto Medical Foundation Patient Portal
Competitive analysis was done on subscription purchasing flows.
Ex: Amazon, Dollar Shave Club, Quip
Based off the sketches we created a mid level design prototype for user testing process.
UI Design First Run
Wireframing
Next, created the wireframe to solve problems stated in Product Requirements.